Some supplement companies tie their sales to charitable giving. One example from the original site is a partnership with Vitamin Angels, a not-for-profit organisation.
About Vitamin Angels
The archive describes Vitamin Angels as a not-for-profit that has worked for more than 20 years to supply essential vitamins and minerals to at-risk populations around the world, with the aim of helping mothers and young children who would otherwise lack them.
The one-for-one model
In a one-for-one scheme, a company donates a set amount of product or its value for each unit it sells. The original brand stated that for every bottle sold it would fund a year’s supply of vitamins for a child in need. That is the company’s own promise as archived, and we cannot confirm that it is still running.
Questions to ask about any cause-linked product
- Is the donation per unit clearly stated?
- Does the charity publish its own account of the partnership?
- Is the scheme time-limited?
Photographs in the original carried a credit to Matt Dayka for Vitamin Angels. Readers who want to learn more can visit the charity’s own website at vitaminangels.org.
For other background topics, see the sustainability page and the home page.